As we step into 2025, the consumer product landscape is morphing, and it’s fascinating to see how executives are predicting stable prices while navigating the murky waters of revenue growth. It sparks the question: is raising prices the golden ticket to increased sales, or does it risk sending shoppers running for the hills? According to Deloitte’s fresh-off-the-press “2025 Consumer Products Industry Outlook,” many believe that price hikes could deter demand and alienate retailers. This yearly report dives deep into the pulse of the industry, surveying 250 execs from top grossing companies across sectors, including personal care and food. With nearly two-thirds of leaders contemplating substantial investments in innovation and a keen focus on digital strategies, the future looks intriguing. Curious about how these trends might affect your shopping habits or your business? Buckle up—there’s much more to unpack! LEARN MORE.
In 2025, most global consumer product executives expect stable prices in the near term. Many believe raising prices won’t drive revenue growth and could lead to retailer resistance while significantly reducing consumer demand. That’s according to Deloitte’s new “2025 Consumer Products Industry Outlook.”
Deloitte’s annual consumer products report assesses the global state of the industry. The firm analyzed the top 100 global consumer products companies by revenue and also surveyed (in October 2024) 250 consumer product executives worldwide at companies with annual revenue of at least $500 million — from food and beverage, household goods, personal care and beauty, and apparel verticals.
