De Feu asks:
What’s one marketing trend you think most people are overhyping, and why?
April Sunshine Hawkins, co-host of the Marketing Made Simple podcast: Overhyping? Too much hype? I don’t believe there is such a thing. #Hypegirlforever
Now, if someone is participating in a marketing trend and the whole process is a slog-fest for them, personally, I believe they should farm it out or stop it completely.
There are so many ways to approach marketing that participating in a trend that brings drudgery or chaos simply isn‘t worth it. Sometimes you have to try it to know if you’ll like it or not, but the instant you get started, notice how it feels to participate and decide if the juice is worth the squeeze.
Read You’re Not The Hero — Your Customer Is
Hawkins asks:
What warm memory comes to mind when you hear these three words: creative, curious, courageous?
Wondering who’s gonna share their warm fuzzies? In 2025, we chat with leaders from McDonalds, Quora, Morning Brew, Hootsuite, the Chicago Transit Authority, and so many more.
If you’re not subscribed to Masters in Marketing, now’s a good time to fix that. (While I go fix the timeline.)
