That’s the core of building brand loyalty… Looking out for your customer and the community forming around your brand, what you do, and what you stand for.
It’s a two-way street and I think more than ever, brands need to contribute, not just broadcast. So if budget wasn’t an issue, I’d focus on even more promo’ing of product, surprise gifts with purchases, and throwing events in more cities to connect with our community in person, building positive energy and creating memories.
Read Bodega’s Matt Zaremba on How to Avoid Empty Calorie Marketing
Zaremba asks:
What do you see as the future of marketing and how do you think it will affect your strategy?
Aja Frost, Senior director of global growth at HubSpot: I think the future of marketing is incredibly personal — the more sophisticated AI becomes, the more possible it will be to have every visitor experience a totally customized journey throughout the internet, from the ads and search results they see to the websites they land on, how they move through those websites, and the nurturing they receive.
Person A, who works at a big corporation, will see enterprise-centric value props, images, CTAs, email messaging and design, etc., whereas Person B, who works at a startup, will see startup-friendly value props, images, CTAs, emails, etc.
HubSpot knows personalized experiences are better for both the visitor and the company, and so we’re trialing new technology as it comes out and thoughtfully introducing personalization across every touchpoint.
