2024’s Lingering Questions
To kick things off, my colleague, friend, and former AV Club executive editor, Laura M. Browning cooked up this one:
Malört is one of Chicago’s mascots. What would Malört’s mascot be, and why?
Anna Sokratov, Brand manager for Jeppson’s Malört: A 31-gallon galvanized steel trash can with a lid. Both are perceived as being unappealing or gross, and the cans last a long time — similar to the long-lasting flavor of Malört.
Read “This is disgusting, try some”: Marketing Chicago’s vile-tasting liqueur
Sokratov asks:
What unconventional marketing approach would you like to take, and how would you go about doing something you haven’t done before?
Chris Savage, Co-founder & CEO of Wistia: My instinct goes to trying to get an awkward product placement in a summer blockbuster — the dream would be like the next Mission Impossible. Ethan Hunt has to use Wistia to decode something. And it’s egregious — it’d have to be an over-the-top obvious product placement.
Read How Wistia earned absurd growth with two-pizza teams
Savage asks:
What‘s something that you’re doing that‘s working so well, you’re afraid to tell others about it?
Maryam Banikarim, Managing director of Fortune Media: When something works really well, I don’t like holding onto it. I’m a big sharer.
(She’s made the IP for The Longest Table publicly available and is watching communities around the world replicate it.—Ed.)
There is an incredible hunger for in-real-life community. And tapping into that while you leverage technology is a huge, huge opportunity.
