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“Unveiling Secrets: What Unasked Questions Could Transform the Marketing Landscape?”

"Unveiling Secrets: What Unasked Questions Could Transform the Marketing Landscape?"

Ever wondered what happens when marketing geniuses turn the tables and start asking each other questions? Over at Masters in Marketing, Caroline, Laura, and I had the pleasure of chatting with some truly brilliant minds from audacious brands like Liquid Death, Oatly, and New Balance. It’s quite a lineup, huh? But here’s the twist—this year, we thought, “Why not let these marketing innovators dive deeper into each other’s minds?” With our new feature called “Lingering Questions,” we set the stage for a unique chain of inquiry. Each interviewee not only answers a query from the previous leader but also poses their own, keeping the conversation fresh, insightful, and full of surprises. Curious to see where this chicken-and-egg approach leads? Spoiler alert: you might be surprised! LEARN MORE.Over at Masters in Marketing, Caroline, Laura, and I have interviewed some very bright minds from some very bold brands. We’re talking Liquid Death, New Balance, Oatly.

Various interviewees from Masters in Marketing

But we got to wondering: What happens when noted marketing masters get to ask each other the questions? What do the innovators want to know from each other?

This year, we decided to find out with a feature we call Lingering Questions.

The rules are simple: Each interviewee answers a question from the previous master of marketing. Then they drop a question for the next. They may or may not know who it will be (and sometimes neither do we).

But they know it’s someone who knows. 👏 their. 👏 shtick. 👏

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Below you’ll find all of the answers to 2024’s lingering questions. (Plus, a bonus rip in the spacetime continuum.)

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