At the intersection of glamour and high-energy fun, Parimatch has redefined what it means to make a splash in the iGaming industry with its electrifying campaign, “Black is Back.” But what really happens when a brand doesn’t just market but transforms a simple slogan into a full-on movement? At the iGB Barcelona 2025, this vision became a reality. Parimatch brought together the lavish essence of Asian luxury and a nightlife buzz that’s unmatched, resulting in an exclusive event that had everyone buzzing. Imagine a festival where daytime vibes include a pulse-pounding DJ, a frenzy over exclusive merch, and a selfie haven all at one stand. Then the sun sets, and suddenly it’s a party like no other, complete with stunning performances and unforgettable moments. Intrigued? Strap in as we dive into this standout experience that’s more than just a brand statement—it’s a game-changer. LEARN MOREBlack is Back. With Parimatch, this slogan isn’t just words—it’s a movement. At the end of last year, the brand burst onto the scene with its new campaign of the same name, turning the slogan into a full-fledged phenomenon at iGB Barcelona 2025. There, Parimatch delivered an unforgettable experience, blending the essence of Asian luxury with electrifying energy. The result? An exclusive night that became the talk of the town—and the iGaming industry.
By day, the Parimatch team brought the energy to the stand, where exclusive merch drops created a frenzy, accompanied by a high-energy DJ set and the Hall of Fame zone, which turned the booth into the ultimate selfie spot.
