Navigating the social media marketing maze can feel like trying to find an end to a bowl of spaghetti—overwhelming and just a bit messy! Whether you’re the owner of a cozy coffee shop in Melbourne or the head honcho of a global enterprise, one thing is crystal clear: social media marketing is not just a nice-to-have—it’s essential. But understanding the social media landscape in Australia? That’s where it gets tricky. Fear not! This guide is your flashlight in the dark, illuminating the crucial stats and strategies you need to outshine the competition, amplify your ROI, and shape effective marketing plans. Ready to dive in? Let’s uncover the rich tapestry of social media usage across the land down under! LEARN MORE.Whether you’re running a local business or a multinational corporation, social media marketing is a must for brands of all sizes. However, understanding the social media landscape in Australia is no small feat, but this guide will make this once-tall task much easier.
Explore some of the most important social media statistics in Australia to find the data you need to stay competitive, boost ROI and build better strategies.
Social media usage statistics in Australia
It’s safe to say that digital culture is ingrained into Australian life. In 2025, the number of active internet users is forecast to exceed 23.3 million, representing over 91% of the total population. This figure is expected to grow in the coming years, with a projected 27.7 million active internet users by 2029.
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