In this insightful episode, Lee-Ann Johnstone sits down with Luke Watkin from MVF Global to dissect the ever-evolving world of affiliate marketing. Have you ever wondered how businesses maintain their momentum in an industry so turbulent that it’s like trying to steer a ship through a storm? Together, they delve deep into the recent challenges posed by seismic shifts in SEO, the game-changing integration of AI tools, and the ripple effects of regulatory alterations that can turn a well-laid marketing plan into confetti.
With a focus on diversification as a golden rule of thumb, Luke shares invaluable insights on fostering successful partnerships and peering into the crystal ball of future marketing trends. The episode dives into essential talking points, including the necessity of understanding why certain strategies work and how immediate regulatory changes can impact advertising tactics.
So, whether you’re an affiliate manager scrambling to keep up or a marketer eager to refine your strategies, don’t miss out! Grab your earbuds and tune in for a treasure trove of knowledge that could transform your approach to marketing.
LEARN MOREIn this episode, Lee-Ann Johnstone interviews Luke Watkin from MVF Global, discussing the current landscape of affiliate marketing, including the challenges posed by recent SEO changes, the integration of AI, and the impact of regulatory shifts. They explore the importance of diversification in marketing strategies and share insights on successful partnerships and future trends in the industry.
