As we dive into the holiday season, it seems shoppers are more eager than ever to unleash their spending! According to the latest findings from Adobe Analytics, U.S. ecommerce sales for the first 24 days of November surged by a remarkable 9.6% year-over-year, shattering expectations for the entire shopping season. With $77.4 billion already spent—And this is before the big discounts roll in—it’s clear consumers are not only ready but willing to splurge on both essentials and luxury items. So, the question is, will your marketing strategy capitalize on this trend? As discounts are forecasted to peak in the coming days, especially with electronics, savvy marketers should be preparing to leverage this consumer enthusiasm while navigating the lucrative landscape shaped by mobile shopping and AI technologies. Curious to see how this holiday rush unfolds? LEARN MORE.
Ecommerce holiday spending is higher than anticipated, according to Adobe Analytics. For the first 24 days of November, U.S. ecommerce sales were up 9.6% year-over-year. This exceeds the record-breaking 8.4% increase expected for the entire 2024 holiday shopping season.
And all this spending — $77.4 billion thus far — comes before the biggest discounts take effect.
Consumers are likely to find bigger savings in the week to come. Adobe anticipates that, for instance, in the electronics category, discounts will peak on Cyber Monday (December 2). On that day, discounts are expected to hit 30%. In the first 24 days of November, discounts in electronics topped out at 10.9%, according to the company’s analysis of 1 trillion U.S. retail site visits across 18 product categories.
