In a digital landscape where creators thrive on affiliate marketing, a new storm is brewing that could turn the tide on their livelihoods. Imagine waking up to find that a trusted ally, like the Honey browser extension, has been quietly siphoning off your hard-earned affiliate commissions by swapping your links for its own. That’s exactly what’s happening, and it’s not just a minor hiccup in the world of online marketing; it’s become a full-blown controversy. Over the past two weeks, digital creators have rallied against Honey, voicing not only their grievances over lost income but also expressing profound concern about the long-term consequences this could have on their future brand partnerships. Remember when your favorite YouTuber recommended a service only to have it turn against them? The irony is practically dripping off these revelations. It all kicked off when popular YouTuber MegaLag spilled the beans in a viral video essay on December 21, spurring creators—some of whom once endorsed the service—to take legal action. Will this controversy reshape the creator economy, or is it just another bump in the road? Buckle up, folks. This story is still unfolding. LEARN MORE.

Over the past two weeks, a growing cohort of digital creators has spoken out against the Honey browser extension for swapping creators’ affiliate marketing links with its own. Beyond their stolen affiliate revenue, however, creators are criticizing — and suing — Honey because they believe it has hurt their ability to sign future brand partnerships.