Shoveling $h!t: A Love Story About the Entrepreneur’s Messy Path to Success
Shoveling $h!t
by Kass and Mike Lazerow
As the irreverent title suggests, the serial entrepreneur power couple who founded Golf.com and Buddy Media (acquired by Salesforce) promise a “brutally honest take” in their forthcoming book. Admitting that entrepreneurship is hard, they share personal stories and the strategies they’ve learned.
Brand Global, Adapt Local: How to Build Brand Value Across Cultures
Brand Global, Adapt Local
by Katherine Melchior Ray and Nataly Kelly
Two experts share their global experiences with Nestlé, Nike, and others on how to build an international marketing and localization mindset. They explore how companies balance preserving brand identity with exploring new markets.
Post Comment