When you think of TikTok, do you picture a bunch of Gen Zers busting a move to the latest hits? Well, you’re not alone! This social media platform has indeed become synonymous with dance challenges and catchy tunes. However, what if I told you that TikTok isn’t just for the young and spry? In fact, recent research indicates that almost 50% of adults over 18 in the U.S. are reachable through TikTok ads! That’s right—B2B marketers, it’s time to perk up! As Gen Z rises through the ranks and starts wielding purchasing power, creating a robust presence on TikTok could be your golden ticket to engaging these future decision-makers. From in-app shopping to interactive live-streaming and branded hashtags, this guide unwraps the fascinating world of TikTok marketing, showcasing key demographics, data insights, and innovative strategies to guarantee your B2B success on this dynamic platform. Ready to dive in? LEARN MORE
TikTok is mainly seen as a prime venue for Gen Z to share dance crazes, which can be perfect for B2C marketers. However, its reach is far broader than that. According to Meltwater, TikTok ads have the potential to reach 48.8% of people over the age of 18 in the U.S.
So, it’s useful for B2B marketers, too. Also, the Gen Z cohort is moving up into positions make purchase decision
What makes it suitable for B2C applies to B2B as well. It is an essential tool for brands to connect directly with customers. It offers opportunities for in-app shopping, live-streaming and branded hashtag challenges. However, marketers must understand and work with TikTok’s culture to succeed.
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