In the fast-evolving world of content websites, have you ever wondered what it truly takes to not just survive but thrive? Paul Thomas is a shining example of this—having navigated the tumultuous waters of online entrepreneurship for over 25 years. Recently, he made a bold pivot from traditional content sites to a subscription-based model that’s proving to be a game-changer. Since launching his first membership site in 2018, Paul has seen it earn over $100k annually and attract nearly 5 million visitors each year. His second venture, a mere two years old, is projected to generate $30k to $40k annually, albeit with fewer visitors but a higher revenue per user. In this interview, Paul reveals how he built these successful membership sites without relying on SEO tactics, sharing invaluable lessons for fellow entrepreneurs looking to adapt and grow. Intrigued? You should be! LEARN MORE.The world of content websites has changed dramatically over the past few years, and Paul Thomas has been at the forefront of these shifts.
With over 25 years of experience in building and selling websites, Paul has successfully pivoted from traditional content-based sites to a subscription model.
His first subscription site, launched in 2018, now earns over $100k a year and attracts nearly 5 million visitors annually. His second site, launched two years ago, is on track to generate $30k to $40k per year with fewer visitors but a higher revenue per user.
In this interview, Paul shares how he built two thriving membership sites without relying on SEO and what lessons other entrepreneurs can learn from his journey.
