Ever felt like you’ve hit a brick wall when trying to come up with fresh social media ideas? You’re not alone—many marketers share that exact struggle. But fear not! Welcome back to another exciting edition of the Post Performance Report (PPR), where we sift through the noise and spotlight those social media gems that not only captivate attention but also make a substantial impact on brands. This month, we’re diving into the world of unexpected platforms, guided by insights from the 2025 Sprout Social Index™. As audiences migrate to more niche and experimental networks, how can you harness these shifts to boost engagement and brand awareness? We’ll explore savvy strategies from leading brands like Netflix, MECCA, and Louis Vuitton, showcasing how to creatively repurpose content without breaking the bank. So, buckle up—your next scroll-stopping idea could be just a read away! LEARN MORE.We’re back with another installment of the Post Performance Report (PPR)—a series where we compile and analyze social media posts and campaigns inspiring us, and break down what makes them so genius. We unpack how your brand can use these examples to spark your own scroll-stopping creative ideas—while maximizing your budget and doing more with less.
We don’t just examine the flawless creative execution of every post or campaign, but the business impact, too. We help you envision how social can increase your brand’s awareness, foster community engagement and grow the bottom line.
This month, we’re spotlighting brands staking their claim in unexpected platforms. The 2025 Sprout Social Index™ found that marketers’ greatest fear is audiences moving to private, closed or otherwise alternative platforms. But network diversification isn’t a distant fear—it’s already happening. In response to bans, boycotts and shakeups, consumers are spending more time on experimental and often niche networks. The Q1 2025 Sprout Pulse Survey found that 36% of marketers say their audience is starting to spend more time on emerging platforms like Threads, Bluesky, Lemon8 and Mastodon.
