Ever feel like you’re staring into the abyss of social media metrics? You launch a campaign, luxuriate in the fantasy of viral success, and then—bam!—you’re knee-deep in numbers wondering if your 2% engagement rate is, well, a cause for celebration or the digital equivalent of crickets chirping. Trust me, you’re not alone in this! Navigating the world of social media analytics can be a daunting task without a trusty compass. That’s where we come in with a treasure trove of insights—by rounding up average engagement rates from 12 top industries, I’ll help you decode your stats and give you the confidence to twirl that data in front of your boss!✨ Plus, we’ve got a handy engagement rate calculator ready to turn those painful percentages into a piece of cake—or something equally satisfying. Curious? Let’s dive in and discover what those numbers really say about your efforts! LEARN MORE.
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So you’ve planned and launched a social media campaign, and waited patiently for the likes, comments, and conversions to roll in. Now you’re looking at your performance report, wondering what the numbers actually mean. Is a 2% engagement rate high or low? Did your target audience love your campaign, or was it a flop?
Without social media benchmarks (a.k.a. average performance stats for a social platform or industry), it’s difficult to make sense of raw data. But we got you. In this post, we’ve rounded up average social media engagement rates from 12 top industries to give you a better understanding of where you stand. (And empower you to brag to your boss with data-informed confidence — you’re welcome.)
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