Utilizing appropriate methodologies can facilitate enhanced engagement among target demographics.
Into this:
Use the right approach, and people will actually care about what you’re saying.
Round 3: Add The Human Value Only You Can Provide
Here’s where I earn my keep.
I infuse the piece with:
- Opinions where appropriate.
- Personal stories or examples.
- Unique metaphors or cultural references.
- Nuanced insights that come from my expertise.
One of the shifts we have to make – and that I made – is to be more deliberate about collecting stories and opinions that we can tell.
In his book “Storyworthy,” Matthew Dicks shares how he saves stories from everyday life in a spreadsheet. He calls this habit Homework For Life, and it’s the most effective way to collect relatable stories that you can use for your content. It’s also a way to slow down time:
As you begin to take stock of your days, find those moments — see them and record them — time will begin to slow down for you. The pace of your life will relax.
Round 4: Final Polish & Optimization
Finally, I do a last pass focusing on:
- A punchy opening that hooks the reader.
- Removing any lingering AI patterns (overly formal language, repetitive phrases).
- Search optimization (user intent, headings, keywords, internal links) without sacrificing readability.
- Fact-checking every statistic, date, name, and claim.
- Adding calls to action or questions that engage readers.
I know I’ve succeeded when I read the final piece and genuinely forget that an AI was involved in the drafting process.
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