I quit my job in 2008 and kind of never looked back. And then eventually, Uncoached became, um, another site and then another and then another. And so, basically, Built out a portfolio of content-based websites. Uh, we were making money off of display advertising only. No, no affiliates. Just all display. Uh, you know, we were in a bunch of bad networks, even ran a network ad network at one point.
Um, and that was my business for a very long time and it was awesome. Loved it and did very well. Eventually, um, it got to a point where. Um, SEO wasn’t as great as it was. So I grew all my traffic organically. It was all SEO. Um, we just created tons of content every single day. People used to always ask, you know, how do you do SEO?
I’m like, I don’t know. I just create good content every day. Like I seriously, to this day, I still, I think most SEO agencies are a load of crap. It’s like, dude, you don’t really know all this stuff. Um, you put in a good title, you get a lot of backlinks, you know, you can do very well. And so, but then it was what?
2022, I think is when, whenever that helpful content rolled out and just a lot of websites got decimated, uh, mine among them and, uh, kind of had to pivot. And I was very fortunate that one of my biggest sites I sold like that summer. Wow. Just as though, like just when some declines were happening and that was a pretty big exit for me.
Um, and, but I still have, you know, a good 20 plus websites and they still get organic traffic. It’s just not like it used to be. And so I really had to pivot, um, at the time. And while all this was going on, I had been actively creating content on LinkedIn, which started in 2019. So there was a kind of an overlap there, but.