Nat: It’s completely fine. All
Jared: good. Hey, thanks for coming on board. We’re going to be talking about kind of a classic story in many ways a story about. What a lot of entrepreneurs that listen to this podcast have gone through, which is kind of changing traffic sources, changing online environments and how you’ve adapted.
Uh, I don’t want to spoil it too much. Tell us about who you are, give us some backstory, and then we’ll get into the topics we’re going to discuss today.
Nat: Sure. No problem. Um, so I guess, you know, going back a fair amount of time, uh, by trade, I was, I was a recruiter for like six and a half years in New York city.
So, um, had nothing to do with what I do now. And what I was doing for 16, 17 years has nothing to do with what I do now. But, um, you know, like a lot of people didn’t love what I did. Uh, a buddy of mine sent me this email in 2007 saying there’s this site called blog spot on Google. And, uh, hopefully we’re like similar in age so you can understand all this stuff.
Um, and, and I was like, what the hell is blog spot? And, you know, long story short, I started a website, uh, by the name of uncoached. com and it grew very quickly. And it was, uh, it was very much of the same ilk as like a barstool sports or, you know, Maxim ask men, a lot of those sites at that time, which came after the celebrity gossip sites of 2004.
And so I learned how to grow that organically. Um, I was constantly sending my links to sites like sports illustrated. I learned how to use dig. com and read it back in their early days to drive traffic. And so, um, Uncoached like took off. It did, it did pretty well pretty quickly. Um, I took a shot. Uh, it was about nine months after I had started it.
