So instead of me writing an article on like. I love motivation, right? Like, because motivational topics tend to do well on LinkedIn. Well, if you really want to target someone specific, you could say, what motivates lawyers in New York City, right? Like that’s a, that’s a very specific, now that’s more like Google ads, but still on a LinkedIn, you know, in terms of long tail and your specific target, Let’s say you’re a ghost writer, right?
Which is a big thing on LinkedIn, but you know, if you want to get real specific, you talk about the pain points of a specific client and you’re going deep, right? And that’s, you know, and I tend to mix it up. You know, sometimes I go very general with things that I think will resonate with a lot of people.
And sometimes I’ll say, you’re a financial advisor. You’re upset because you’re not getting any clients. You live in New York, right? And like that, what is that? All that is is is a, that’s a local SEO article, right? Yeah. Like when you, when you, when you, when you use the analogy, that’s all that is, it’s a local long tail keyword, location based SEO article.
That’s all it is. And so, um, the nice thing about algorithms is that they tend to, and it doesn’t always work right, but usually they’ll push ’em to those demos to the best. That you can’t like every time i’ve written the word, you know financial advisor i’ll get financial advisors, you know commenting my stuff You know that unfortunately, that’s a leap of faith.
You kind of have to trust the algorithm to push it up properly But I can tell you this right now with Almost 100 percent certainty. If you are posting financial services or related content for long enough on LinkedIn, and you were reaching out to the right people who were in financial services, your feed is going to be flooded with that.
