Nat: Sure. Um, one thing I’ll say is that that put me at a bit of an advantage is that I was in the website game and I was creating content every single day. So I kind of built that muscle of you remember when listicles weren’t even that popular, right?
And so one of my websites was, uh, unreality mag, which still exists. It was a lot of film, TV, video games. I was doing a lot of stuff, listicles, before listicles were huge. Not to say I started on listicles by no means, but I would, I would go very far outside of just a conventional listicle. So like, whenever I would see like 20 best movies of the 80s, I would take it a step further and think to myself, all right, uh, what about, you know, the 20 best soundtracks from 80s movies?
And let’s take it a step further. 20 best soundtracks from horror movies from the 80s movies. Okay, let’s take it a step further. Best uses of songs in horror movies in the 80s. And I just kind of built up that muscle. Now, what I would recommend to someone on LinkedIn is, is pretty, is very, very, um, top level, pretty simple.
Um, what you need to understand is, here’s a great way to start. Let’s say you have a product or service. Think of five pain points that you’re trying to address. You got five articles right there. Within those five articles, you got another 50 most likely, right? So whatever you used for a hook, you can do the same article with a different hook.
Same article with a different angle. Let’s say you bring up five points in an article. That supports one of your big pillars, right? You can do a whole article on just one of those points. So the way I recommend the way I say what I say to every creator who’s brand new is once you have 20 articles, you have content for a lifetime because then it’s just testing right.
