We’re just in a new era. It’s a new medium. And now you’ve got AI and you’ve got all these things that can help you, you know, some of this, some of the leverage out there. But I think people are using that leverage because I think it’s a replacement when I don’t think it’s, we’re quite there yet. It’s more like it will assist you.
Um, So it’s deliberate. I think the most important thing is I never loved the word side hustle. I like the word side venture a little bit better. You know, it’s more like, hey, if you want to do this well, you got to take it seriously. And we’re talking, you know, hour a day. You know, is that so much to ask? No, if you want to grow any successful business, how could you expect to do it in five minutes a day?
You can’t. Um, so yeah, um, with, it’s interesting because with regards to websites specifically, I’m trying to think of how to tie that in. Um, I think on a, on a platform like a LinkedIn, if you’re running a content based website and you’re doing display advertising, would I necessarily tell you to create a LinkedIn account to draw traffic to that website?
No. Probably not.
Jared: Right.
Nat: Probably not. But if you were running a business and you had a website that had a product or service and you wanted to draw views to that website, yeah, I’d tell you to have a personal brand on LinkedIn for sure. Um, I think having a brand on LinkedIn is great. Just, just to have one, it can present you with opportunities that you probably never had before.
Um, but that’s a bit of a stretch to be like, Hey, I’m trying to get a million views a month. You can’t just drive that from LinkedIn. I suppose maybe you could, but, um, I just want to be very realistic in terms of the audience that’s likely listening here and, um, you know, growing a niche website, you really have to know what the purpose of that website is.
