Well, who are you? What do you do? Right? What benefits do you give people? The banner is the equivalent of what’s above the fold on a website, right? The banner is looked at more than anything. So you really have to have a good banner. You want a good profile picture. Uh, you want a really good tagline.
That’s memorable. So mine is the business coach who actually runs a business. People like that, um, you know, draws their attention. Um, and it’s true. So, um, I like having something memorable in a tagline. Because it’s like any other social media page, right? Like who are you? What do you do? How do you help people?
Uh, and you have you have more opportunity on linkedin because there’s more real estate There’s more things you can put in there Your about section in my opinion really needs to draw people in with a good hook just like your content Um, and then my formula is is very simple on linkedin. I’m very big on t shirts So I have like 200 shirts people always love to see what t shirt is not going to wear next right that became a real thing So I post a selfie every day Try to have a different t shirt and every selfie.
And then my content itself, I kind of developed that own sort of style with the arrows and all that kind of stuff. I don’t use any AI, never have. Um, not that I’m against it. I just don’t use it. Um, I usually stick to a good 150, 200 words on my stuff, but I do have a particular formula that I really tend to follow, which is one, have a real kick ass cook, uh, hook to be able to back up the hook, don’t just write clickbait.
