He shares excellent advice for succeeding on the platform and talks about how he took his success there and turned it into a group coaching business.
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Nat starts off talking about how he built his first blog back in 2007. Once it took off, he never looked back. He went on to create a portfolio of very profitable sites in the years that followed and grew them organically.
However, in 2022, like so many others, the HCU came along and decimated his websites, which forced him to pivot.
His new focus was LinkedIn, and he talks about his beginnings on that platform. He eventually met his partner and together they created Join Brand Built, a business and branding community.
He shares what he misses about content websites and then compares building them out to his strategies on LinkedIn. He talks about the similarities between the two and what made him dive into the platform and try to grow a following.
Eventually, people started reaching out to him on LinkedIn and asking him about his coaching services. And although he did 1-on-1 coaching for a while, he realized he really preferred a group coaching setting.
That led him to change gears again and start building a community with his partner, Darren. Nat talks about their beginnings on Skool, how they switched to another platform, and how they determined their avatars and pricing structure. With 250 members at present, growth is slow and steady.
Then the conversation shifts to his success on LinkedIn: how he grew his account and the strategies he recommends for getting started. He talks about the most important aspects of a LinkedIn profile, his particular formula and the acronym HSSRC, and creating a brand on the platform.
