Uh, and it took. You know, and it’s going to take more time. It took a whole year just to figure out what the hell we were doing and what we really wanted out of it. And now it’s considerably different. It’s really, it’s really based on coaching and live calls. The courses are still in there and they’re definitely still staples of the community, but, um, it keeps, it keeps evolving, you know, more and more and more so.
Yeah, I hope I hope that was a reasonable answer. I don’t know. It was
Jared: no, it makes sense. And I think it dovetails nicely into the next question, which is what does the whole thing look like now? What does the community look like? You know, how, how’s it structured? How’s it put together? Who, who, who goes, you know, who’s the avatar of the user?
Who is a part of it?
Nat: It’s a great question. So through this evolution, um, I’ll tell you exactly how it evolved. It was crazy. So. We started off being like, okay, we’re gonna charge a hundred bucks a month for a member. That was our, like, price. It was just even, it was easy, da da da. And we charge a hundred bucks a month.
And that’s going to give you data. You’re going to see like, what are the members like? Who are they? Are they leaving? Is there attrition? You know, what is it like? We didn’t, we didn’t know much. Eventually, we were like, we realized like money kind of talks, right? And so we’re like, you know, we’re going to double our rates.
And we did. We went up to 195. We didn’t do 200, 195. And that really did change the member makeup, really did. But then we also saw, like, okay, well, who are the people that are reading my stuff on LinkedIn? Who are the people reading Darren’s stuff on LinkedIn? Because we started having visions of being, like, Join Hampton and that’s like expensive, even Tiger 21, which is like a hundred K a year.
