Jared: You were, you mentioned you started on LinkedIn in 2019.
Um, still a time where organic traffic was very high, although maybe missed a year or two. Uh, you, you re got into it. I believe I have the dates right in 2023. Yeah. It wasn’t until 2024 that you started brand built. So what was the, what was the idea behind going into LinkedIn, especially in 2023 when you dove back into it?
Uh, and did you always know you would have something to start? Was that always the end goal? Uh, and again, I’m talking to people listening who are like, okay, this LinkedIn thing, maybe there’s something for me, but I don’t know the end goal yet.
Nat: No, that’s a great question. And I’ll be honest with you. When I got in, it was to see if I could do it.
Seriously, I got into there. I was like, let me see if I can grow 25, 000 followers because all these people are doing it. I was like, Oh, you know, what the hell? This was like COVID. Everyone was like at home, didn’t know what the hell they wanted to do. And I was like, you know what? I kind of did always want to create content in that way.
I did. To your point, I did miss the content game. I never really created for myself. I never tried like a YouTube page or TikTok or anything like that, but I always knew I had something to say. Um, so LinkedIn, I really took to LinkedIn cause I got to talk about things I really wanted to talk about and just be myself.
And I really enjoyed that. So initially, yes, it was really just to see if I could do it and grow an audience. Then once I hit around 20, 000 followers, I started getting inquiries. People actually started reaching out to me asking if I had coached before. And the weird thing is, is I grew up with a family of therapists and I always Wanted to sort of counsel people, I guess you could say.
