Now, how does that relate to content websites? Same thing on content websites. What was the game in the beginning when you were building websites? You were trying to get links How do you get links? Build relationships with other websites. My big break on websites came when Sports Illustrated finally linked to me.
It was Jimmy Trena at Extra Mustard. Anyone who’s grown websites knows that name. And, well, who grew websites back in the day knows that name. And that set it off. And all of a sudden I was getting linked to by all these other big sites. Now, there’s a very simple correlation there. It’s, you know, Having good content, promoting it, building relationships with other website owners.
What are you doing on LinkedIn? You’re, you’re creating content, hopefully good content. You’re hitting the publish button. And what are you doing? You’re promoting it by building relationships with other business owners, LinkedIn users, who will then see that content and maybe they’re interested in what you have to offer.
It’s very, very, very similar. Um, but you know, different in the sense that you’re growing on one platform, you’re not growing a website, but you’re pushing your own content. Your web page is your LinkedIn profile, right? So you don’t necessarily own it. Um, and so now the game is how do you get people from your LinkedIn page to maybe your website or your service page or your product page?
It’s taking that traffic and moving it over. Can I get them onto a newsletter, right? Can I get them into a webinar? Uh, Book appointments with them, all that kind of stuff. So really that LinkedIn profile is the conduit to whatever business that you want to run.
