When it comes to digital marketing, Google has been the heavyweight champion for as long as most of us can remember. Marketers flock to its vast ecosystem, particularly for pay-per-click (PPC) advertising, believing that more budget equals more visibility. But here’s a thought… for those of us operating on a shoestring budget—like $1,000 or even less—does it still make sense to place all our chips on Google Search? This article dives deep into whether Google Search truly offers the best bang for your buck and explores alternative approaches for when leveraging Google’s vast resources isn’t quite feasible. Let’s uncover how to make the most of a limited budget and identify strategies that could yield a greater return on investment. So, are you ready to think outside the Google box? LEARN MORE.Historically, Google has been the default for most marketers, especially when it comes to pay-per-click (PPC) advertising. However, for low-budget accounts, the question arises:
Is Google Search the best value for money?
This article explores how Google Search can still provide value for money for lower-budget accounts and where to allocate the budget if Google isn’t feasible.
Understanding Low Budgets
When we refer to low budgets, we typically mean anything below $5,000 per month in ad spend. Some brands may even operate with budgets as low as $1,000 a month or less.
With a budget of $1,000 or less, relying solely on search as your main strategy may not be viable.
However, it can still be used for remarketing or branded search to dominate your search result page and direct users to specific services.
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