Social buying—who’d have thought it would become a family affair? I mean, between my cousins flooding my notifications with links to the cutest outfits and must-have gifts, it feels like I’m hosting a never-ending virtual shopping party! But here’s the kicker: as a savvy content marketer, I’ve got my radar tuned to sales tactics. Despite this, those perfectly curated social media posts still have a way of pulling me in. And if you think I’m alone in this, think again—over 110 million Americans (that’s about 42% of internet users) are joining the ranks of social buyers as we kick off 2024! So, if you’re a brand and you haven’t tapped into the realm of social selling yet, now’s the time to jump on board. Not sure it’ll work for you? Don’t worry! Let’s dive into the burgeoning social commerce landscape, uncover some best practices, and peek at brands that are already reaping the rewards. Plus, I’ll share some expert insights into what the future of social commerce holds. Ready to get started? LEARN MORE!Social buying. Everyone and their mama is doing it — or maybe it‘s just me and my family. I’m consistently tagged in posts (thank you, cousin) about adorable gifts, must-have outfits, and the like.
Now, I’m a content marketer who knows when I’m being sold to, but even I get lured by social posts with irresistible products. And I know I’m not alone — as of 2024, over 110 million Americans (roughly 42% of internet users) are fellow social buyers.
So, if you’re a brand selling products to consumers and you’re not already using social selling, 2024 is a superb year to start.
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