In the ever-evolving world of search engine optimization, how well do we really understand what our audiences are searching for? Traditionally, search engine optimizers have categorized searchers’ intents into three neat little boxes: seeking information, making a purchase, or locating a business. But Google has flipped the script with its latest quality raters’ guidelines, introducing a new framework that breaks down intent into three distinct categories: “know simple,” “know,” and “do.” This fresh perspective highlights the importance of tailoring our strategies for the AI-enhanced search landscape we’re navigating today. So, if you’re curious about how to pivot your organic search strategy to align with these new insights, you’re in the right place! Let’s dive in! LEARN MORE.Search engine optimizers have long segregated searchers’ intent into three types: to gain information, make a purchase, or locate a business or a person.
Google’s latest quality raters’ guidelines offer a different intent approach: “know simple,” “know,” and “do.” Google’s method helps prioritize optimization efforts for today’s AI-driven search and elements.
Here’s how to adjust your organic search strategy based on the new guidelines.
‘Know simple’ queries
Per Google, searchers needing a quick answer have a “know simple” intent. Examples include “weather,” “when was the Empire State Building constructed,” or “how much protein in an egg.”
Those are low-priority keywords because Google now provides very satisfying answers in search results, removing the need to click (especially with AI Overviews).
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