In a world where artificial intelligence is no longer the stuff of sci-fi movies but a core player in business, it’s fascinating to see how quickly it’s woven itself into the fabric of our everyday operations—especially in advertising. I mean, remember when we thought getting ads tailored to our whims was just wishful thinking? Well, hold onto your hats, folks, because AI is not just improving our ad experiences, it’s revolutionizing them! From boosting return on ad spend to engaging shoppers in ways we never thought possible, the potential is staggering. So, how exactly is AI shaping the future of advertising? Let’s dive into the exciting ways it enhances personalization, budget allocation, and the overall shopper journey that could leave us questioning how we ever marketed without it! LEARN MORE.In what seems like no time at all, artificial intelligence has become a mainstream business tool. One of its most promising uses is in advertising.
AI will likely improve advertising efficiency, boosting key metrics such as return on advertising spend and conversions while engaging shoppers better.
Here’s how.
Personalization
In a recent Harvard Business Review article, academics from Babson College, the University of New Hampshire, and the University of South Carolina proposed a framework for how businesses should employ two forms of artificial intelligence for marketing.
The article distinguishes generative AI (ChatGPT, others) from analytical (data analysis), arguing that the latter helps predict shopper behavior and outcomes, while genAI is creative.
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