In an era where marketing channels seem as plentiful as the stars in the sky, have you ever found yourself wondering which ones are actually worth your time and resources? From the explosive rise of short-form videos to the intricacies of SEO and the powerful impact of influencer marketing, today’s marketers are navigating a rapidly evolving landscape brimming with options. Yet, the challenge remains: how do you choose the right mix for your specific business, product, and target audience? I’ve felt that pressure too, and I know how invaluable it can be to learn from others who are charting their paths through this dynamic world. That’s why I’m thrilled to share insights from a recent survey conducted by HubSpot, which gathered perspectives from over 1,700 B2B and B2C marketers on the most effective channels currently in play. Ready to dive in? Below, I’ll break down the top marketing channels identified in that survey and explore how savvy marketers plan to implement them into their strategies for 2025. LEARN MOREFrom short-form videos to SEO to influencer marketing, today’s marketers have more marketing channels to choose from than ever before.
When it comes to identifying which channels to focus on, it all comes down to your specific company, product, and target market. But I know firsthand how helpful it is to see how your fellow marketers are navigating the evolving landscape.
That’s why I’m excited that the HubSpot team surveyed over 1,700 B2B and B2C marketers to explore the most used marketing channels.
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