As we step into 2025, the email marketing landscape feels a bit like a rollercoaster—exciting, unpredictable, and maybe just a tad uncertain! With economic winds whipping around due to global trade hiccups, the rise of generative AI, and inbox providers shaking things up, it’s no wonder many marketers are scratching their heads about where to focus their efforts this year. But fear not! Our friend Chad S. White dives deep into this dynamic world with insights straight from Oracle Digital Experience Agency’s team of experts. This article discusses the competitive differentiators in email marketing that, while not fully mainstream yet, promise substantial impact for those brave enough to adopt them. So, if you’ve ever wondered which trends will set you apart in the coming year—read on and get ready to be inspired. Check it all out and equip yourself with the knowledge to thrive! LEARN MORE.
Email marketing is constantly evolving, so it can be difficult to know where to invest your time and energy from year to year. Just a few of the recent changes and challenges that email marketers have faced include:
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