As I sit down to pen this reflection, I’m reminded that embracing change isn’t just a business strategy—it’s a survival skill. Having moved to the US from Ukraine with barely $300 to my name, I learned early on the invaluable essence of adaptability. This lesson resonates now more than ever as we navigate an ocean of transformation driven by an unexpected cohort: Gen Z. This fearless generation is not merely accepting the business status quo; they’re flipping it entirely on its head. With over 500 conversations with Gen Z professionals from B2B organizations under my belt, I’ve garnered key insights that could very well redefine how we approach the market. You might wonder, how does one effectively connect with a demographic so radically different in values and behaviors? The answers await—so keep scrolling, and we’ll dive into the profound shifts reshaping our landscape. Ready? Let’s uncover what it truly means to thrive in a Gen Z-dominated market. LEARN MORE
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Around this time every year, I like to reflect on my upbringing. I moved to the US from Ukraine at a young age, and my parents had less than $300 in their pocket to start an entirely new life. It shaped the way I see the world — and the way I approach business, even to this day.
It also taught me the value of adaptability and being open to new perspectives. These are two skills that leaders need now more than ever as we experience a massive shake-up in the business world, thanks to a generation that’s turning the status quo on its head.
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