As December rolls around, it’s that time of year again — a moment when we step back to marvel at the boundary-pushing marketing campaigns that made waves in the past year. I mean, doesn’t it feel thrilling to see brands going all out, using creativity and innovation to grab our attention? From eye-catching collaborations to head-scratch-worthy pop culture references, 2024 has birthed some truly remarkable marketing initiatives that blend art with commerce. Whether it’s through clever app launches, captivating dance routines, or even a bit of AI magic, the latest campaigns are designed to connect with us like never before. So, grab a cup of hot cocoa, sit back, and let’s dive into a curated list of standout marketing efforts — because who doesn’t love to see some big ideas in action? Trust me, you won’t want to miss what these brands have cooked up! LEARN MORE.Every December we publish a rundown of innovative marketing campaigns for the year. We handpick campaigns from established companies that have received awards and recognition or that we encountered directly.
Here is a list of outstanding marketing campaigns for 2024. The campaigns feature collaborations, dupes, celebrity spots, mobile apps, mascots, dance routines, pop-ups, and AI-powered videos.
Heineken – Boring Mode
In a campaign to help people socialize, Heineken released The Boring Mode app. With a single swipe, The Boring Mode turns a smartphone into a boring phone, blocking other social and work apps, notifications, and even the camera for a set period. During events, including the Amsterdam Dance Event and Live Out Festival in Mexico, Heineken activated hidden messages when people held up their mobile phones to encourage them to turn their smartphones boring and keep the moment in their memory, not on their phones.