Have you ever thought of marketing analytics as a dull dance with data? Well, think again! If you’re in the B2B world like I am, you’re probably familiar with the monthly ritual of dissecting numbers and piecing together reports. But trust me, turning those dry statistics into compelling stories can be as exciting as a season finale cliffhanger! As someone who’s spent a good chunk of my career immersed in B2B marketing, I can attest that it’s not just about the numbers; it’s about what those numbers tell us—and the actions we can take to engage audiences and drive sales. From Google Analytics and Search Console to Looker Studio’s dazzling dashboards and Semrush’s competitive insights, the tools at our disposal can transform our understanding of what works and what doesn’t. So, buckle up, because in this article, we’re diving deep into the world of B2B marketing analytics. Let’s explore what it is, the specific data you should collect, and how to wield these insights like a pro in your campaigns. If you’re ready to shake off the boredom of data analysis, you’re in the right place! LEARN MOREI primarily work with B2B clients, so I’m getting very well-versed in B2B marketing analytics. Every month, I report on the marketing for the prior month, and I turn those marketing analytics into stories and actions. Believe it or not, B2B marketing analytics doesn’t have to be boring.
I use various tools for my analytics, including but not limited to Google Analytics, Google Search Console, Looker Studio for automated dashboards (which makes light work of reporting on marketing analytics), Semrush, and so many more.
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