Have you ever thought about how, at some point in our lives, we’re all likely to come face-to-face with a disability? It’s a stark statement that really makes you pause, doesn’t it? I found myself pondering this very thought after chatting with various individuals about accessibility—each conversation peeling back layers on a topic that often feels distant until it hits home. With sixteen percent of the global population grappling with a significant disability, the reality is that this isn’t just a niche issue; it’s one that intersects with our lives in ways we might not always recognize.
During a conversation with KR Liu, Google’s head honcho for brand accessibility, she articulated a profound truth: “Everyone is going to experience disability at some point in their lifetime.” Whether it’s temporary, permanent, or affects someone we care about, the connection is inescapable. As I reflected on my own experiences—times when I faced my own temporary disabilities—I realized that the impact of accessibility extends well beyond just a select few.
So, why should we, as marketers, care about this? Well, it turns out there’s a direct correlation between accessibility and effective marketing. The more we incorporate accessible practices into our strategies, the broader the audience we can serve and the more meaningful connections we can forge. In this article, I’m excited to share practical takeaways from Google’s approach to accessibility that can help you align your brand with inclusivity. Buckle up, because we’re diving deep into the world of building not just accessible, but impactful marketing! LEARN MORE.
“Everyone at some point in their lives, will be impacted by disability.”
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