Have you ever wondered what keeps independent publishers up at night? With search visibility dwindling and the algorithms seemingly favoring larger media companies, the stakes have never been higher. Recently, Google made waves by committing to a deadline—December 31, 2025—for improving how these smaller publishers appear in search results. This announcement came during a candid exchange on X, where Google’s Search Liaison, Danny Sullivan, acknowledged the growing concerns from publishers about their plummeting visibility. This moment might just mark a turning point for those dedicated creators fighting for their rightful place on the digital stage. Get ready to dive into a discussion that unravels the complexities of Google’s commitments—and why this could signal change for countless independent sites struggling to be seen. LEARN MORE
Google has publicly committed to December 31 as a deadline for improving how independent publishers appear in search results.
This timeline emerged during an exchange on X between Danny Sullivan, Google’s Search Liaison, and several concerned publishers.
A Turning Point for Independent Publishers?
The exchange began with Jonathan Jones sharing notes from a discussion where Google addressed concerns about independent content creators.
Danny covers “independent” content creators.
“How do we spend more time to guide smaller independent sites to succeed”
Reference to a trip to Zurich where they discussed how they could do more. What could they do internally.
