Isn’t it wild how many of us are online these days? With a growing wave of “chronically online” folks, social media platforms have practically morphed into our second homes! According to the Sprout Social Index™, around 30% of users plan to spend even more time scrolling their feeds by 2025, and over half predict they won’t budge from their current social habits. But here’s a kicker: while not everyone engages with businesses on social media, a significant number do! In fact, an impressive 93% of consumers believe brands need to stay in tune with online culture. And if you’re wondering where to focus your social media efforts, you’ve come to the right place. This article will reveal the critical social media metrics and KPIs that can help you track your success and grow your business. Ready to dive in? LEARN MORE.Global social media usage is booming: many consider themselves “chronically online” already, and time spent on social is still growing among some audiences. According to the Sprout Social Index™, 30% of social media users plan to spend more time on these networks in 2025, and 56% expect to at least maintain their current usage.
While not all of these audiences are using social media to interact with businesses, a significant number are. The Sprout Social Index found that social plays a vital role for businesses:
- 93% of consumers agree it’s important for brands to keep up with online culture
- 90% of consumers turn to social media to keep up with trends
- Customers turn to social media for research when they need to make purchases within the next month
There’s measurable social media ROI no matter what industry you’re in, but to understand the impact for your business specifically, you need to track the right social media metrics and KPIs. That’s where we come in—throughout this article, you’ll learn more about what social media KPIs are, how to set the right ones and which KPIs to track for each of your marketing goals.
