In an age where Google’s algorithms evolve faster than you can say “keyword stuffing,” it’s high time we reevaluate the outdated tactics that many SEOs cling to. After 25 years navigating the tumultuous waters of SEO, I’ve seen firsthand how traditional keyword research is failing—not just marketers but entire businesses struggling to connect with their audience. Are we really just fishing for high-volume keywords, or should we be diving deep into the sea of search intent instead? In my recent SMX Next presentation, I implored my fellow marketers to cast aside antiquated methods and embrace a smarter intent-driven approach. In this article, I’m sharing six critical insights from that talk, insights that could transform your SEO strategy and drive real, actionable results. Ready to up your game? Let’s get going! LEARN MORE
After 25 years of working in SEO, I’ve seen firsthand how traditional keyword research methods fail to keep up with Google’s advancements.
In my SMX Next presentation, I challenged SEOs to go beyond outdated keyword methodologies and embrace an intent-driven approach.
Here are six key insights from that session.
1. Traditional keyword research is failing us
Traditional keyword research is no longer enough.
We’ve relied on tools that provide data on competition, search volume, and relevance, but they don’t uncover the hidden context behind searches.
For years, SEOs have prioritized high-volume, low-competition keywords, assuming this would drive results.
