After a decade in content marketing, I can honestly say it’s never been more challenging to achieve high rankings on search engines. It’s like trying to find a needle in a haystack—except the haystack is made up of hundreds of billions of webpages, each vying for attention in the vast digital cosmos. Google has the numbers: we’re talking over 100,000,000 gigabytes worth of content indexed. So, does it even make sense to toss another article into this overwhelming sea of information? You bet it does! But you’ll need to switch gears in how you approach content creation if you want to see any success.
In this article, I’ll guide you on finding out your current keyword rankings and share 11 proven strategies to enhance your positions in search results. Are you ready to embrace the challenge? Let’s dive in! LEARN MORE.I’ve been in content marketing for over a decade, and let me say that it’s never been this hard to rank highly in search.
The reason is that there’s a lot of content out there — Google says that it indexes “hundreds of billions of webpages,” which take up over “100,000,000 gigabytes in size.”
With these numbers, does it even make sense to publish new articles? Absolutely — you just have to change your approach to creating content to improve your keyword rankings.
Here’s how to find out what your current rankings are, along with 11 tips to help you boost your positions.
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What is a keyword ranking?
A keyword is a phrase you enter into a search engine to get an answer to your query. In an ideal scenario, you’ll get a list of results matching your intent. Keyword ranking refers to a web page’s position in those search results.
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