Is Facebook still your go-to platform for marketing? Or are you considering a change? With nearly everyone and their cousin on Facebook, it begs the question—are your ads and content truly hitting the mark or are they just whispering into the void? Despite TikTok and Instagram grabbing headlines, Facebook’s vibrant ecosystem of 3.06 billion users isn’t going anywhere. In fact, the platform still boasts impressive engagement opportunities that can elevate your brand in 2025 and beyond. Join me as I dive deep into the latest Facebook marketing statistics, revealing insights that might just reshape your social media strategy for the better. If you’re curious and want to learn the crucial stats that could make or break your next campaign, you’re in the right place. LEARN MORE.Should your brand be putting Facebook first? Are your content and ads targeting the right audience?
Well, staying up-to-date on the latest social media statistics for Facebook can clue you in!
While other apps are in the spotlight, Facebook is still the most popular social media platform. The size and scope of its users in 2025 may surprise you, especially versus its competitors.
This post breaks down key Facebook marketing statistics including new data on demographics, usage, marketing and more.
Top 3 Facebook stats every marketer should know
- Facebook is the third most-visited website behind Google and YouTube as of 2025. This puts Meta’s mainstay network ahead of other leading platforms like TikTok and Instagram.
- The platform boasts 3.06 billion active users every month. This makes Facebook the most used social media platform worldwide.
- In 2024, Facebook’s total ad revenue amounted to $164.5 billion, up from $134 billion the previous year.
Facebook usage statistics
Facebook is synonymous with social media itself. It continues to be the biggest social media platform and remains widely popular on a global scale for consumers and marketers alike.
