Picture this: you open your inbox, and there it is—a heartfelt message from the CEO of a well-known retailer announcing store closures, crafted to resonate deeply with you. It sounds touching, right? But wait! If you’re one of the 1.3 billion people around the globe living with a disability, that warm sentiment might have just passed you by, lost in translation. You see, what looks like a genuine email could actually be a single image, rendering it inaccessible to those with low vision, dyslexia, or anyone relying on screen readers. Accessibility—it’s not just a buzzword; it’s a critical aspect of effective communication in today’s marketing landscape. In this article, we’re diving into why making your emails accessible and inclusive isn’t just a nice-to-have; it’s essential for connecting with your audience, ensuring your message hits home, and ultimately, driving engagement. Ready to transform your email marketing strategy? LEARN MORE.
Imagine getting a heartfelt email in your inbox from the CEO of a major retailer because they’re closing their stores. It’s meant to tug on your heartstrings and build a relationship.
But if you’re part of the 1.3 billion people worldwide—16% of the world’s population—that have some form of disability, then you probably missed out on all of that.
That’s because, even though this email looks like it was typed out by the CEO on their laptop, it’s actually all one image.
That means subscribers with low vision can’t zoom. Subscribers with dyslexia can’t change it to a friendly font. And anyone using a screen reader would find alt text that just said, “Shop now at company.com.”
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