Wondering what makes a LinkedIn post truly engaging? Well, hold onto your hashtags! A recent study analyzing over 577,000 LinkedIn posts has thrown a serious curveball at conventional marketing wisdom. It turns out that posts with links aren’t the marketing faux pas many experts have suggested—they actually drive 13.57% more interactions and garner 4.90% more views than their link-less counterparts! This game-changing research, conducted by Metricool over three years and involving almost 48,000 company pages, is a real eye-opener for marketers eager to rethink their LinkedIn strategies. Dive in with me as we unpack these findings and explore how they might just reshape our approach to content sharing on this professional platform. LEARN MOREA new study of over 577,000 LinkedIn posts challenges common marketing advice. It finds that posts with links get 13.57% more interactions and 4.90% more views than posts without links.
The LinkedIn study by Metricool analyzed nearly 48,000 company pages over three years. The findings give marketers solid data to rethink their LinkedIn strategies.
Link Performance Contradicts Common Advice
For years, social media experts have warned against adding links in LinkedIn posts.
Many claimed the platform would show these posts to fewer people to keep users on LinkedIn.
This new research says that’s wrong.
The data shows that about 31% of LinkedIn posts contained links to other websites. These posts consistently did better than posts without links.
Image Credit: Metricool LinkedIn Study 2025.Content Format Performance Reveals Unexpected Winners
The study also found big differences in how content types perform.
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