As the digital world continues to expand, brands are inundated with influencer pitches vying for their attention in overwhelmed social media inboxes. In fact, Sprout’s Influencer Marketing Report uncovers that a whopping 93% of influencers consider the quality of a brand’s existing content as a critical factor in deciding whether to collaborate. But let’s pause for a moment—what really sets apart an eye-catching, effective brand pitch from the monotonous and forgettable ones? How can brands navigate this crowded landscape to identify the right influencers to partner with? In this article, I’ve compiled a treasure trove of insights on what to scrutinize within influencer brand pitches, from reviewing metrics and account bios to appreciating unique points of view. As you embark on your mission to find influential allies that align with your brand’s vision, you’ll gain the tools you need to make informed decisions. So, are you ready to dive in? LEARN MORE.It isn’t uncommon for companies to receive hundreds of brand pitches in their social inbox from influencers and creators. Sprout’s Influencer Marketing Report found that 93% of influencers say the quality of a brand’s existing content impacts whether they agree to collaborate.
But what separates a perfect brand pitch from a bad one? How can you identify which influencers to partner with based on their outreach?
We’ve outlined everything to look out for in influencer brand pitches, from metrics and optimized account bios to a unique POV, so you can start finding the right influencers for your brand.