As we delve into the intriguing world of image metadata, there’s one question that seems to linger on everyone’s mind: does adding geolocation data to your images really give your SEO efforts a boost? With millions of photos uploaded every day, one could say that these little snippets of location-based info might just be the secret sauce to ranking higher in search results. In this article, we’re not just scratching the surface; we’re going to take a closer look at what geolocation data really is and whether it can help you make your images stand out in the crowded online space. So, let’s go on this journey together to unearth the potential benefits—or lack thereof—of image geolocation data for SEO! Ready to explore? LEARN MORE
Our question today follows well from the one I addressed previously, which is all about metadata for images.
This time, it focuses specifically on one aspect of metadata: “Is there any SEO benefit to image geolocation data?”
Before I answer this question, it’s important that we all get on the same page about what geolocation data is.
What Is Image Geolocation Data?
Essentially, it’s code embedded in an image that gives details about where that image was taken or created.
The most common way of expressing this information is through EXIF or exchangeable image file format.
EXIF is a data format that includes information about how an image was captured. It can include aspects such as the size of the image in pixels, the settings the camera was set to when it took the image, and when the photo was taken.
