One of my guilty pleasures? Watching college football! If you’re rolling your eyes and thinking, “What’s football got to do with B2B conversion rates?”—stick with me, because I’m about to blow your mind! Picture this: just as every player on the field needs to synchronize to score that elusive touchdown, every piece of your B2B conversion strategy must work in unison to snag those precious website visitors and convert them into loyal customers. If even one player falters (or one strategy in your plan goes awry), it could mean the difference between winning and losing. In this post, I had a fascinating chat with 
If there’s a weak link in your strategy (like a player on the team not performing at their best), you’ll need to tweak it or pull it from the roster.
For this post, I sat down with Daniel Lynch, President and Owner of Empathy First Media, to discuss optimizing B2B conversion rates. Settle in as we go over the differences between B2B CRO and B2C CRO, and I’ll share some of his tips to help you plan a winning conversion strategy.
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