Building a content team can feel a bit like assembling a jigsaw puzzle — sometimes, it all fits perfectly, and other times, you’re left staring at a missing piece, wondering what went wrong. I’ve navigated my fair share of these challenges, and let me tell you, it’s not just a walk in the park. There have been flat-out failures, whether it’s lackluster content failing to resonate, email campaigns that elicit less response than a day-old donut, or fresh hires who simply didn’t hit the mark. At that moment, it’s tempting to just throw your hands up and say, “Well, that was a bust! Better luck next time!” But here’s the kicker — if we don’t take a moment to reflect on why things didn’t pan out, we’re doomed to repeat those same missteps. That’s where the concept of root cause analysis (RCA) comes in, helping us peel back those layers and face the music of reality. So, how do we dig deep and figure out what’s really going on? Buckle up, because we’re about to take a closer look at this essential process and how it can lead you to a more productive future. LEARN MOREI’ve faced plenty of problems when building content teams. Sometimes, those problems led to outright failures. Content falls flat, email campaigns flop, or new hires don’t work out.

At times, it feels easier to just accept reality and move on. “Well, that new hire wasn’t the right person for our team right now. We’ll do better next time!” But, if you don’t understand why that hire didn’t work out — if you fail to understand the real problem — you’re bound to repeat it.
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