So, here’s a question I bet has kept you up at night: “How often should a business post on social media?” I mean, we’ve all been there, right? You post something epic only for it to vanish into the endless abyss of the algorithm. It’s enough to make even the most seasoned digital marketer pull their hair out! Here’s the deal—there’s not a one-size-fits-all answer. The social media landscape is shifting faster than a cat chasing a laser pointer, with algorithms changing and engagement rules evolving. What was a golden strategy yesterday could be a total flop today.
In today’s article, we’ve done the legwork for you! We’ve sifted through heaps of research and consulted social media experts to uncover the magic numbers for each platform in 2025. Trust me, by the end, you’ll have a clearer idea of how to navigate your posting strategy without turning it into a second job! Let’s dive in and figure out what works—together. LEARN MORE
Table of Contents
It’s the question that launched a thousand sleepless nights: “How often should a business post on social media?”
Of course, like anything worth knowing, there’s no simple answer to this question. Social media platforms are constantly updating their algorithms, adding new features, and changing the rules of engagement. What worked last year may not work this year, and what works today might become obsolete tomorrow.
