This week, Joylyn posed an intriguing question about author pages—sort of like asking how to make that perfect cup of coffee, right? We know it’s all about trust and authority, but there’s some real artistry involved in crafting those pages that can bring your content to life! Author pages aren’t just a collection of bios. They’re about building a narrative—a tapestry of who we are and what we represent. They can provide readers with a sense of connection to your brand. So, how do you do that effectively? Let’s dive into best practices that elevate author pages from mere formality to strategic assets that enhance credibility and visibility. If you’re ready to discover a fresh approach to showcasing your authors, keep reading—the best is yet to come! LEARN MORE.This week’s question about author pages comes from Joylyn:
We are working on building author pages for our content, would you mind teaching us best practices for building author archive pages with any SEO best practices.
A great question and perfect for me to answer from a branding perspective.
Author pages serve to build trust, authority, and all of that good stuff. That much should be obvious.
However, a lot of nuance goes into leveraging author pages. More than that, I would challenge the very notion of what an author page is and why we need them.
What Should Be On Your Author Pages?
The answer to that depends on what you’re trying to accomplish.
Yes, you’re to establish trust, but how you do that depends on a variety of factors.
