In today’s fast-paced marketing landscape, the desire to save time and money has led many marketers to embrace no-code email builders. But hold on—could this shortcut ultimately open a can of legal worms? After all, while these platforms may streamline the process, they often overlook a critical aspect: accessibility. Chad S. White dives into the potential pitfalls of no-code email solutions in his latest article, highlighting the legal risks that can arise if accessibility isn’t prioritized. If you’re navigating the tricky waters of email marketing without a clear understanding of these challenges, you might want to take a step back and reconsider. So, is convenience worth the risk? You might want to explore what this means for your campaigns and your brand’s reputation. LEARN MORE.
With marketers under pressure to do more with less, some have turned to no-code email builders as a way to cut costs. However, from an accessibility perspective, these platforms can carry substantial legal risks for email marketers that shouldn’t be overlooked.
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